• LEADING THE FIELD IN TREASURY

    LEADING THE FIELD IN TREASURY

Top UK Clearing Bank

Challenge

To understand in detail the motivation, concerns, behaviour and satisfaction triggers for customer purchasing or exchanging foreign currency, and to identify specific areas where Bank should be focusing its efforts.

Solution

  • Conducted a Field Research
  • Comparative assessment of Bank`s competitors
  • Qualitative consumer research (telephone interviews)

Outcome

  • A detailed report comprising of comparative assessment of the foreign currency provision, and purchase/exchange process, at the Top 8 UK banks
  • A clear understanding of consumer expectations of foreign currency provision
  • Description¬†of consumer behaviour in selecting foreign currency providers
  • Analysis of Consumer experiences of foreign currency providers
  • Perceptions and opinions of existing Company`s customers towards Bank`s lack of a foreign currency service
  • Identification of purchase behaviour of the Bank`s customers
  • Understanding of the willingness of customers to use Bank for foreign currency in the future
  • Understanding of Preferences of Bank`s customers in foreign currency provision